In 2020 , more than 306 billion emails were sent worldwide. At first glance, it may seem like a huge number, but if you consider the number of more than 7.7 billion people, that’s an average of 40 emails per person in an entire year . Doesn’t that sound more believable now? In my case, without even having to check my inbox, I can assure you that I (far) exceed that number. And if we’re talking about emails sent, that’s also something that needs to be said. Among those more than 300 billion emails, we can find all kinds of emails, but this time we’re going to focus on commercial emails .
Specifically those that don’t
Quite work as they should. Let’s analyze common email marketing mistakes and how to avoid them. 1. The database is of poor email list quality As incredible as it may seem, databases are still being purchased in 2021. Have you received marketing emails from brands you’ve never heard of in the last few days? Probably, but when we talk about poor-quality databases, we’re not just referring to GDPR and legal issues . The first question you should ask yourself is whether your database has the information you need . What are we talking about? Explicit data .
Information a contact knowingly
Provides when completing a form: first name, last name, email address, etc. Implicit data . Information you can extract or deduce the simulation process based on the type of materials downloaded, which pages on your website they visited, which emails they clicked on, etc. If your database is limited to a name and email address, you should consider how to obtain the information you need. For example, tailor your forms to the type of data you’d like to collect . Is your brand looking for B2B customers, and company size is a critical factor for you?
You can add a field to your forms
Asking for the number of employees at the company they work for. Does province, country, or sector influence your sales process? Find a way to calling list collect that information. Having obtained a database with express authorization and relevant information is no guarantee that you’re doing things right. Also, consider how up-to-date that information is . If your contacts are from a trade show or a campaign from six years ago, it’s very likely that they’re outdated. Even well-maintained databases decline by an average of 22.5% each year . If you haven’t worked on that list since then, your open rate will likely suffer, and your bounce.