Launching Campaigns and Testing
Next, we launched advertisements through Telegram Ads and distributed budgets between them for testing. We published different versions of creatives […]
Digital marketing
April 2025
Digital marketing
Optimization and scaling of advertising campaigns
Based on the results of the metrics analysis, we understood which advertising campaigns needed optimization. If the metrics for a
Digital marketing
How to bring a Ukrainian military brand
Project team: Elena Lukashova, Andrey Zhengal, Pavel Tsypin, Victoria Gavrilyuk, SEO Specialists; Andrey Tarasenko, SEO Team Leader; Oksana Demecheva, Project Manager;
Digital marketing
Working with content
After the audit, we focus! on improving the content component. The main tasks were: collecting key queries and determining
Digital marketing
Keyword research and website structure development
We conducted a comprehensive analysis of the categories and developed recommendations for expanding the structure. Expanding the structure is important
Digital marketing
Development of creative materials
We created compelling and relevant ads for advertising, covering various aspects of the cryptocurrency topic and audience segments. To maximize
Digital marketing
Benefits of mailing campaigns
The reasons to use email campaigns in your marketing strategies don’t end with their versatility. Investing in a good email
Digital marketing
Newsletters: novelty as a strategy
First, we have a newsletter . This type of email typically contains more text than the vast majority of messages
Digital marketing
Choosing the right mailing platform
A third general issue in developing an email marketing campaign (which shouldn’t necessarily be left out of the question) is
Digital marketing
Example of a Call to Action in Email Marketing
Body of the message . It’s of little use to get all your messages opened if they don’t generate conversions
Digital marketing
However the question should begin
With a step prior to optimization, which is content creation. Here, we want to introduce a new concept well describ
Digital marketing
We also collected feedback on their
In our client’s case, we first sought information on user interaction with their website and social media.satisfaction with the products