According to research completed by HubSpot, the 5. REACHING NEW AUDIENCES main social media goals of most marketers this year will be to reach new audiences, grow relationships with customers, and boost customer service. These goals focused more on boosting sales and advertising products in the past.
6. VIDEO CONTENT WILL CONTINUE TO DOMINATE 5. REACHING NEW AUDIENCES
Video content remains one of the most engaging kuwait email list forms of content. Of all online, 82% of content will be video content by this year, that’s according to a Cisco study. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you’re not currently creating videos, it’s time that you include them in your content strategy. In the near future, videos will dominate social media and anyone who doesn’t realize that will have a tough time. What is important to keep in mind for the future, though? Is that long-form content is no longer the way to go? You simply have to look at the success of Stories, Reels and TikTok to realize that engaging short-form videos are the preferred choice of consumers.
7. SOCIAL AUDIO WILL BECOME MORE POPULAR
Twitter Spaces is a way to have live audio conversations on Twitter. Anyone can join, listen, and speak in a Space on Twitter for iOS and Android, which might be the nail in the coffin for Clubhouse, which launched in 2020, it has become increasingly popular. In June last eight easy steps for creating a professional digital marketing cv year, Facebook followed suit by officially launching its Live Audio Rooms and Podcasts in the US. And, brands are taking notice. More than 74% of businesses indicated in Hootsuite’s 2022 Social Media Trends survey that they’re planning to invest in audio-only content in the next year. The same survey revealed that hosting an audio live stream as a thought leader was the most popular strategy.
8. PAID ADVERTISING WILL BECOME NECESSARY
More than 40% of respondents indicated that the decline in organic reach and the need to spend more on paid advertising were their biggest cyprus business directory challenges ( that’s according to Hootsuite’s 2022 Social Media Trends survey). Considering that the average organic reach for a Facebook post is just slightly over 5%, according to Hootsuite data, it makes sense why paid advertising will be necessary.
9. AUGMENTED REALITY WILL BECOME MORE MAINSTREAM
Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality(VR). As these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen.