The first classification, Maintenance Accounts, includes clients with low potential to grow but high levels of engagement. These accounts are worth maintaining because the clients are buying a product from you and helping you make more money.
Key Accounts
Key Accounts are those that have high levels of engagement and increasingly high potential. Usually these are clients that are innovative and expanding.
These clients have high potential to spend more money on your business and they are already highly engaged, which makes them an excellent source of revenue.
Service Accounts
Clients that treat your business as a vendor and don’t have much phone number library room for growth or more engagement are classified as Service Accounts. Generally these accounts don’t expand very much.
Growth Potential Accounts
Finally, there are Growth Potential Accounts.
These clients are not buying much your business now, but your shopify store subscribers there is a lot of potential for increased engagement and more sales. Don’t confuse these with Service Accounts, which don’t have room for growth.
When you use the Account Prioritization System correctly you can contact lists easily divide your clients into one of four categories. This will help you prioritize your time and increase your sales making your business more effective and lucrative.