With a full suite of marketing activities covering a large geography, you may be wondering why local SEO matters. With the right optimization, you can appear at the top of the results when a user searches for information related to your business or goes looking for a local resource to visit.
By being where the customer is looking for information related to your business in your area, you can better serve your community and increase the likelihood of conversion because you will be where the customer needs you.
The Importance of Local SEO
Another problem that most salespeople have when using LinkedIn overseas data is that they have a hard time finding a balance.
And while you might think that digital search users rarely visit stores, that’s not true. Here are some statistics that highlight the importance of spending some time optimizing your local SEO.
- Google reports that 46% of all search queries have a local intent
- 97% of users searched for a local business online
- 28% of searchers ultimately make a purchase based on search results.
Persistence Is The Key To Building A Certain Amount Of Reciprocity
Persistence is a mental skill for people, and it demonstrates that you care about them and believe that you have the solution to help them.
Also, when you are persistent on a genuine level of obligations, you develop a certain amount of reciprocity.
When someone does something nice for you, and you are in the right the role of sms marketing campaigns in customer conversion place at the right time, you are likely to gain their business. You have to blend and sequence all the channels that you have to reach your prospect, which involves cumulative messaging.
Based on these numbers, you cannot afford to ignore local SEO and should strive to expand your online presence as much as possible. If you want to gain a competitive advantage over other businesses in your area, SEO is of utmost importance.
If you show up consistently and people see you more and more, they contact lists build familiarity with you and get to know you. It is all of those cumulative layers where every time they see your face or your name, they come to recognize you and ultimately build a relationship with you.
Challenges faced by multi-location companies
Local SEO for multi-location businesses is challenging. It presents a unique challenge because you are working to optimize your online presence for multiple locations, and each location provides a unique experience and may cater to different demographics.
As you build your local SEO strategy, consider how you will overcome these challenges.