And lastly, I believe that Integrated Digital Marketing will continue to grow – understanding that prospects have a highly varied and unique path they take before Digital Marketing Trend converting, and reaching them with the right message on the right medium at the right time, with content that is relevant … that is what gets results.
All the R’s.
How do you integrate your digital marketing? Digital Marketing Trend
Start with the customer. Which channels are they using? Which content do they want? Right there, you will find that your channel mix widens to accommodate your 4-5 different customer segments or personas.
Your CRM and tracking will keep track of their journey and germany email list serve them the next piece of content to draw them down the funnel.
So always keep your customer at the centre of everything you do.
Read Brand Story, by [Donald Miller], that’s a good start.
And underpin everything with Marketing Technology.
And you’ll be great!
Good luck.
About Dylan Kohlstadt
Dylan Kohlstädt started Shift ONE digital in 2011 and now has a team of top subject matter experts working with her from her offices in Cape Town and Jo’burg, and clients based all over the world.
Shift ONE specialises in getting you customers through order and reorder security authenticity: creating authentic content that builds communities and turns customers into fans. We create believable top-converting websites, that rank on page one of Google SEO, and next level social media, online advertising, email marketing, graphic design, blogging, press and PR, lead generation, writing, video, animations, and more.
Dylan Kohlstädt, CEO and founder, is a subject liechtenstein number matter expert on digital marketing whose articles are regularly featured in entrepreneur and business magazines, TV and radio. Dylan has 20 years of marketing management experience, eight of which are in digital marketing. She also has an MBA through UNISA.
You can reach Dylan at:
Email: [email protected]
Social media: @dylankohlstadt
Web: www.shiftone.co.za