Before we take you through the 7 different ways To Navigate Your to navigate your LinkedIn account, take some time to identify the different customer layers. Your business model will also play a role in the process. Let’s say for this example, you have a B2B Decking company. Your customers that you are going to target are other businesses. And let’s be honest, the buying cycle of a business might be a bit longer, however, A business’s income is more stable. Marketing to consumers and individuals is a different ball game.
You might already know this but it’s worth the mention, LinkedIn is mainly used for B2B marketing and is also the most effective when it comes to B2B marketing. Check out sweden email list our LinkedIn Management Services page to find out more.
2. Creating an Effective Content strategy
Content that builds relationships has to be gentle, useful and answer questions. When you’re really invested in your customers it’s a marriage not a one night stand. What you should be trying to do is create content that makes their life easier. In today’s day and age you can create content that helps them manage their lives and business.
So now let’s say in this example a decking company can release an article that is super helpful and informative about “6 ways to make your decking prioritize accounts by growth potential last longer” or “9 ways to modernise a building with decking cost-effectively”. Now that is some helpful stuff, especially for someone considering procuring decking.
Your job is to really understand your customers and curate posts on your Linkedin account that speak to them.
3. Segment Your Audience On Your LinkedIn Account
It is recommended to draw up a table and classify your audience in terms of age, location, job title and needs.
Ask yourself, where are they based? What are their needs? It is quite reasonable to assume their needs are that they seek a reliable, cost-effective, trustworthy and reputable decking company. So this person is willing to spend the money and not willing to cut any costs to sacrifice quality. Emphasise your strength and brand positioning in your content strategy. Where would you position yourself? In this case, As a top-quality provider.
Needs are often more diverse than that, for contact lists example, someone might need a decking company that incorporates water features. However, it’s important to get a generic view first and then get into details with the technicalities.
Now let’s get back to your table. The next column in your table you can use to determine what message you want to convey to your audience. Starts by defining the objective of the content. Do you want to create content that informs,
Educates inspires or entertains your audience?
The next thing you might focus on is what are the products you’re going to sell compared to what your target market needs. And don’t forget the channels they use. The table will form the basis of your LinkedIn marketing strategy. You can always add columns to your table for instance To Navigate Your the types of blogs or video content you’re pushing out and the influencer you choose to work with.