everything on content and personal branding. An inbound logic that. when it is well established. naturally attracts prospective customers Social selling: bringing. With sales. outbound logic is favored: The sales representative directly engages their prospective customers using sales intelligence solutions. Thus accelerating the use of social selling.
Marketing and sales teams must work together to implement these solutions.
Big data is a gold mine Social selling: bringing
target good leads lebanon phone number data and get to know them before making contact. Pick up on weak purchasing signals, identify levers of influence, anticipate the competition, release the channel decisions, etc. Social selling uses big data to tell us when and how to approach a potential customer, thus maximizing our chances of success.
The sales department targets prospective customers and conveys key information to the marketing department, which can then create content adapted for sales development. The idea of sales enablement is the keystone of this partnership. These days, the customer themselves plays a big role in the purchasing process, without the sales representative contacting them (information collected from websites, blogs, social media, etc.). The goal of social selling is simple: Pick up on cues given by the prospective customer to encourage them to take the last few steps toward closing.
Make your employees ambassadors
To achieve this alignment real-time customer support between the marketing and sales teams, sales representatives must not only post content on social media networks (social media marketing) but also engage in professional branding: Every sales representative will become a brand ambassador (employee advocacy method).
Because leads and prospective customers would rather follow people than companies on social media, employing a social selling strategy on professional social networks contextualizes marketing content and makes it more visible and relevant. It’s a winning ticket for companies that become more attractive and trustworthy.
Define your editorial policy
Defining a clear editorial calling list policy among employees is paramount to having homogeneous discourse across various social media networks. It is standard for managers themselves to develop their social media presence to set an example.