a study by AFNIC, almost 1 million French VSBs/SMEs still did not have an online presence in 2017 Social media: 5 . Managers of small organizations are aware of the issues related to digitalization. But they are often afraid to invest in tools they are unfamiliar with.
But the world of social media is not reserved for large companies. gives you 5 tips to implement a social media strategy adapted to your needs and capabilities.
1. LinkedIn, a niche to help
LinkedIn is too often seen only as a network to find a job. And 50% of SMEs are not on the platform.
But you would lithuania phone number data be wrong not to take advantage of everything LinkedIn has to offer. A true network of “specialists” (1 million active users in France), it allows you to keep a very close watch on the competition. Generate quality contacts. And even boost your business through social selling! (FR)
Kompass recommendations:
Create two profiles: one order and reorder security for your company and another one in your nameConnect with your customers and prospective customers.Identify 5 new contacts a 1 to 2 times a part in conversations and prove you are an expert in your field.
2. The Facebook business page,
Over one calling list in three Facebook users are connect to an SME. (FR)
Facebook remains the undisput leader in social mia. Look at it this way: There are 33 million monthly Facebook users in France, 75% of whom have previously visita business page. There is immense potential. And you definitely don’t want to be unprepar. Creating a Facebook business page is a very easy process that will only take you a few minutes. Facebook has stepp up its support for VSBs/SMEs, notably with the launch of a “Small Business Forum” in France in 2017. (FR)