Third-party cookies are slowly disappearing. cross-channel attribution is messy. and the competition is constantly changing. If you want to stay ahead in 2025. don’t rely solely on your own ad platforms and integrate external technologies into your PPC campaign optimization. Learn about five useful tools that will significantly improve your strategies.
Helper No Segment
One of the most popular customer data platforms (CDPs) called Segment offers data stabilization and unified management as well as the elimination of unavailable data silos. Which is more than necessary in today’s rapidly evolving measurement environment.
By connecting Segment to your Google Tag Manager (GTM). you reduce the need for third-party cookies. Browser-driven tracking mechanisms are becoming increasingly unstable. and the less you rely on them. the better.
Central data collection on
Aervers provides much better oversight of your data and. last but not least. ownership of your analyses. It is relatively easy to set up for team collaboration. scales well. and has a number of useful features that facilitate data validation.
However. be aware that customer data platforms. including Segment. are not exactly cheap. Therefore. before making such an investment. think carefully about what you specifically need to solve and whether the chosen tool can really help you overcome these challenges.
Advantages of CDP Segment:
- Well-developed data infrastructure.
- Multiple goals for event data consolidation (mobile attribution. user analytics. etc.).
Server-side data tracking is a must
For successful B2B performance marketing and PPC campaigns this year. Staple is here to help you with that. providing everything you need for server-side tracking in one package.
Staple is slightly cheaper than similar phone number list competing tools and you can choose between client-side or server-side measurement.
Both methods provide control over the data collected. but client-side tracking is dependent on cookies and sensitive to user settings and ad blocking.
Which could have a significant
impact if Google implements a Chrome sign-out prompt.
Good old Semrush, as one of the lockdown live: how to write blogs for high seo ranking proven third-party tools, will make it easier for you to manage PPC campaigns and SEO strategies , and you can also easily analyze your competition on the market.
When researching competitors, also use:
- Meta and LinkedIn Ad Libraries: View competitive ad creatives,
- Google Ads Transparency Center: Lots of calling list detailed information about competitors’ ads on Search, YouTube, and the Display Network.
When you combine , landing pages, estimated budgets, CPC…), you will get all the data you need to map the competitive advertising environment.