Pages with comparison tests. buying guides. or question and answer sections. presenting so-called middle-of-the-journey content. are generally better ranked and also more effective in terms of recorded conversions .
General blog content in the form of written text no longer performs as well and continues to lose ground to AI-driven search results that provide direct answers to user queries.
To remain competitive. create highly valuable and useful content that will make searchers want to take the next step (click).
The most performing content types include:
- Comparative content (Best mobile phones under 5.000.-).
- Expert shopping guides (Puppy food selection guide).
- Interactive tools (Return on Investment Calculator).
- A video-first approach that improves user engagement and brand differentiation.
By incorporating intent-driven formats into your page content. you should soon see higher rankings and conversions.
Artificial intelligence will help
Artificial intelligence tools will make it easier for you to explore SERPs and understand search intent. but they can’t act like a real live human.
To truly understand what your customers really want. talk to them directly. You can use ratings and reviews. chat logs. or information from sales teams to learn much more about consumer behavior than AI.
If you don’t have direct access to phone number library customers. sales representatives can also help. Salespeople and malls repeatedly receive similar questions from customers. making them a great source for new keyword research ideas and strategies.
How to discover competitor keywords
You can perform competitive content analysis with a high-value keyword summary using a variety of services and tools. All have their own strengths and weaknesses, including the most commonly used ones:
The complete SE Ranking toolset gives you unique insights into the data you collect. With this insight, you can create and manage successful SEO campaigns.
Benefits of SE Ranking:
- Huge Databases: SE Ranking has whatsapp business api for marketing and customer service one of the largest keyword databases on the web. It contains over 5 billion keywords used in 188 countries and is still growing. In 2024 alone, it grew by 30% compared to the previous year.
- Reliable data: The platform collects and evaluates keyword data and reports basic SEO metrics directly using its own algorithm. SE Ranking also uses artificial intelligence-generated traffic estimates that are 100% consistent with Google Search calling list Console (GSC) data.After a recent major data quality update, the platform provides even more accurate and up-to-date data on backlinks and referring domains, both new and lost.
SE Ranking now performs highly accurate keyword difficulty calculations based on the website’s backlink profile, authority, and competitiveness in the SERP. Specific search query will rank at the top of search results.