“Inside” Google search. there isn’t just one monolithic AI algorithm. It’s a collection of collaborative AI technologies that take care of:
- Understanding questions.
- Content rating.
- Viewing the best results.
What’s new in search:
- Google has used AI to improve its understanding of keywords and content context.
- An excellent user experience and easily consumable relevant content are significantly more important for evaluation.
- Based on alignment with intent. even pages lacking exact keywords can reach higher positions in search engine results pages (SERPs).
Of course. you still need keywords. but expand their list and create content that reflects user intent.
A website with high-quality structured content with high value and answers to every question visitors have will be more successful than sites optimized only for keyword density.
The best source of information is found in the SERP
To properly understand search intent. simply study the results in the SERPs. Analyze what Google is already ranking and you will get a clear idea of the predominant intent behind each query.
For example. an e-commerce store selling desserts. wafers. and cookies. After targeting the high-volume keyword “chocolate brownies” and examining the special database SERPs. it became clear that the best results were pages with recipes for making the popular dessert. rather than product listings. This suggests that searchers were not looking to buy brownies. but rather to bake them themselves.
Once the e-shop reassessed the situation and focused on keywords with lower volume but high purchase potential. both traffic and conversions increased.
Simply using keywords generated
By tools to analyze them without thorough SERP research can again only lead to heavy traffic without conversions.
- Many different features: In addition to analyzing keywords and competitor websites, SE Ranking also helps you track KW rankings, perform website audits, manage all elements of website optimization, local SEO campaigns, optimize content for search, and a whole host of other activities.
- Excellent value for money: The big data: the data for sales representatives platform offers premium features with generous data limits at a reasonable price, so you don’t have to choose between functionality and affordability.
How to use SE Ranking to discover competitor keywords for both organic search and paid advertising:
Open the Competitive Research
Tool and type the name of the calling list competitor domain you want to research into the search box. Select a region and click Analyze .
Then, in the left navigation, select Organic Traffic Survey or Paid Traffic Survey and you will see information about estimated clicks, total number of keywords, backlinks, and cost of traffic.
Below the page, you’ll find a table with all the keywords the site is ranking for. You’ll learn about their search volume, difficulty, user intent, and SERP and URL ranking for under study, along with other useful information.