If you only think about the value your company will get from that email, why would anyone be interested in opening and reading your emails? Shift your focus and also focus on how you can provide value to your recipients at each level of your email marketing campaigns: In the generic strategy. In each of your automated flows. In every email you send. Without a defined audience, there can’t be a proper strategy. Think about the types of users you’re targeting and how you’ll communicate with them: what their purchasing process looks like (and where they might be at exactly), type of messages, tone of communication, visual style, sending schedules, number of weekly emails, etc.
Segmentation and personalization fail
“We’d better send the email to the entire database, just in case.” Does that phrase sound familiar? It’s where we find the origin of another phone number library common email marketing mistake, which often results in very poor engagement data. That “just in case” can be a major problem. Don’t forget to work on segmenting and personalizing your emails so they’re relevant, useful, and tailored to the interests of the people who will receive them: Segmentation . If you have your database well categorized and a mailing history, it will be easier to send relevant and tailored emails to specific groups of contacts.
Are you offering an offer in a specific geographic area?
Is the service you want to promote more valuable to a specific sector? Do you want to expand information for potential implementation of derived strategies customers who have already shown interest in a specific product? Target only those contacts to whom you can provide value with that specific mailing. Personalization . Let’s start by clarifying that it’s much more than just adding the classic “Hello” and the username to your emails. Beyond the use of tokens with information available in the database and trying to give emails a more human touch.
Personalization is closely related
To segmentation and is often invisible to recipients. According to a Litmus study , among the most common criteria for calling list personalizing email. Marketing messages, in 2020 the most prominent were the name of the. Contact or company (72% of those surveyed), previous interactions with specific. Products or services (40%), previous interactions with emails (39%), and previous purchases (38%). The possibilities for segmentation and personalization are extensive , usually based on the explicit and implicit data we discussed in the first point of this article.