Amazon Prime will introduce advertisements in the Netherlands this year, but on Disney+ and Netflix, for example, it is not yet possible to advertis email datae in the Netherlands.
Most played online games
Online gaming: young people are also fond of that. In this category you see that games like Roblox, Fortnite, Pokémon Go, linkIn for b2b marketing Brawl Stars and Minecraft are especially popular.
Results of research Newcom and Jimmy’s Agency use of online games
Most viewed influencers
As I mentioned before: Enzo Knol in particular is loved by children and young people. Furthermore, you see that 3-9 year olds like to watch Zoete Zusjes. I find it striking that in the top 3 of 13 to 18 year olds there are only male influencers: De Bankzitters, Enzo Knol and StukTV.
Results of Newcom and Jimmy’s Agency research into top 3 media use by children, young people and parents
The results of the research
Hopefully these results have given you new insights that you can use! Children and young people are the next generation, so it can never hurt to belgium numbers delve into this (already).
Want to know how we use social media? These are the results of the National Social Media Survey 2025.