Assets channels and campaigns Your brand positioning is important and will impact your strategy and business. Everything you do must demonstrate that you are an expert in your industry. What is your unique value proposition? Consider your competition when creating a strategy.
Once you have a strategy and a framework, you can map out individual actions or tactics that are actionable. Strategy tends to be broad, while your actions will be more specific.
To measure, you need to be aware of the assets
Assets channels and campaigns you already have, what channels whatsapp data you will use, and how you will conduct campaigns.
For inbound marketing, content is paramount. You must conduct an audit and develop a content strategy .
A content audit is an investigation of all your current assets (website, blog posts, etc.) and any missing assets. For B2B, it’s essential to have:
A professional, business-oriented website.
A business blog or resource center where visitors can learn more about your company, products/services, industry, etc.
Social media channels
Landing Pages and Forms for Lead Capture
Nurturing emails and materials
Sales processes (powered by a combination of automation and sales)
Assets channels and campaigns You don’t have to have all of these assets right away, but a enhanced customer engagement content plan will help you stay organized and plan how to create and publish these pieces.
In B2B, blog posts are a good option for the discovery or consideration phase, while case studies and white papers are more useful for the final decision-making phase. Additionally, you should consider webinars as a very cost-effective option today.
Next, your content strategy will help you manage your content more efficiently
HubSpot’s content and SEO strategy relies on Pillar botswana business directory Pages and Topic Clusters, creating relationships and links between content pieces to rank higher in search engines (and therefore be more valuable to your audience).
You need to research topics and keywords that are appropriate for your business and create pillar pages for them, with content to support each pillar. This will help your web pages, blog posts, and other pieces of content rank higher in search engines and thus generate more opportunities for your business.