7. Bonobos
This is one of our minimalistic abandoned cart email examples. We could have added a photo of what’s left in the cart, but the numbers would tell the consumer how many items were left. However, Bonobos makes up for the bahrain whatsapp number data 5 million omission of product images by offering a special coupon code to new customers.
8. Customize Posts
This email from a custom post grabbed our attention because of the copy at the top: “Congratulations! You qualify for free shipping!” It’s a great include others in your content to increase content promotion way to engage your readers. It’s a very simple email, but on top of that, there’s a “View Cart” CTA. It would have been better to include product images, but simplicity can help conversions.
9. Mango
This is one of several abandoned cart email examples we’ve seen that are urgency-driven. The message here is crystal clear: “Order now or they’ll be sold out!” Mango includes not only product images, but also the size, color, quantity, and price that the consumer chooses. Their high-contrast, repeated CTA works in Mango’s favor.
10. Chubbies
You gotta love humor, right? Chubbies isn’t too over the top, but it elicits laughs that are consistent with the brand. You don’t just go to your cart — Chubbies offers a “delivery” feature. Plus, the wording is consistent throughout, emphasizing the brand message.
11. Jessops
This Jessop email also contains a list of product mobile lead images and descriptions, but it’s the email copy we want to emphasize here. This store specializes in photography and videography, so the CTA pops off the screen with unusual wording: “Snap up your basket.” This reflects the definition of the word “snap up” in the photography world. Well done.
12. AllBeauty.com
Personalization can work on many levels, such as we’ve shared in other blog posts. In this abandoned cart email example, AllAmerican.com , there’s no specific allusion to the individual receiving the email, but it still feels personal.
First, the word “for you” implies intimacy. It’s something that’s been done just for you . Second, the company made “Your Shopping Basket” the same color as the “Checkout Now” CTA. A lot of emphasis on “you.”
13. Dots and Waves
Here we have a perfect headline that’s sure to resonate with readers. The dots and waves very subtly suggest urgency and scarcity: “It’s still available.” This suggests that if customers wait too long to check out, it may not be available. There’s also a second, more subtle CTA below the “View Item” button, inviting recipients to view all current sales.