Although the term may cause confusion, social selling doesn’t refer to selling products through Facebook Marketplace or implementing social media marketing strategies. When the term social selling is used, it refers to the need for companies to build meaningful and fruitful relationships with their prospects through their social networks with the goal of converting them into new customers. Today, the sales process in B2B companies no longer depends on cold calls, uncomfortable doorbells, or any other intrusive process on the part of the seller .
Times have changed
Today, no company considers not having an online presence, whether through a website, a Google My Business listing , or social media. According to telegram database a study conducted by IAB Spain , the Spanish advertising, marketing, and digital communications association, 85% of internet users use social media, which represents more than half of the country. This is a market opportunity too important to ignore. If your potential customers can’t find you online, you don’t exist. And if you don’t exist, sales fall. If you don’t yet have corporate social media or don’t know how to use it, we recommend reading our style guide .
It helps you define your online
Strategy so you can start posting on your networks in line with the brand image you want to convey . Once you’re clear on all the results with business strategy simulation aspects surrounding your brand and your positioning. Implementing a good Social Selling strategy will be a much simpler task. Thanks to large platforms like LinkedIn and Twitter and strategies like Social Selling. Reaching out to target audiences has become a much less invasive process. Building a relationship of trust between the potential client and the company. In question is the unbreakable foundation for implementing Social Selling in B2B companies , with the goal of increasing leads and sales.
This isn’t a short-term process
The results are tangible over the long term. Below, we’ll share a series of tips to help you implement this strategy in your calling list business. Let’s get started! 6 tips for implementing social selling in B2B companies 1. Identify your prospects If your target audience isn’t 15 years old, you probably. Shouldn’t waste your time searching for potential customers on Snapchat. For B2B companies, LinkedIn and Twitter tend to be the most successful platforms for customer acquisition. Find out where your target audience is, know the networks they use, and focus your efforts there. Join their groups, learn what topics they discuss.