How to Increase Audience
Project team: Maksym Tsap! Head of Telegram Department at Netpeak Ukraine; Anton Gembarsky! Telegram Promotion Team Lead; Daniil Tretyakov! […]
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Method of letter design
Compare which way of writing a letter will be more effective: a colorful HTML template with an attractive CTA
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A and B were sitting on the pipe
A/B testing or split testing is the simplest and most effective way to find out which element of an
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Trailing slash/non-trailing slash versions of URLs
Check if your URLs are accessible both with and without a trailing slash. For example: URLs with and without a
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What are canonical tags?
A canonical tag is an HTML! tag which signals to search engines which version of a URL is to be
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The only problem with creative briefs is that nobody wants to read them
One tried and tested (and tragically flawed) way to solve the age-old problem of “designing the wrong thing” is the
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Section 2: The key audience or persona
List one or two key personas that you are! designing this functionality for – this’ll help eliminate discussions about
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How to implement canonical tags
When implemented in HTML, the canonical tag needs to appear in the <head> of your page’s HTML. Once you understand
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Why track my digital footprint?
It is important for a business to keep! track of its digital footprint to stay on top of what is
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Launching Campaigns and Testing
Next, we launched advertisements through Telegram Ads and distributed budgets between them for testing. We published different versions of creatives
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Optimization and scaling of advertising campaigns
Based on the results of the metrics analysis, we understood which advertising campaigns needed optimization. If the metrics for a
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How to bring a Ukrainian military brand
Project team: Elena Lukashova, Andrey Zhengal, Pavel Tsypin, Victoria Gavrilyuk, SEO Specialists; Andrey Tarasenko, SEO Team Leader; Oksana Demecheva, Project Manager;