The only problem with creative briefs is that nobody wants to read them
One tried and tested (and tragically flawed) way to solve the age-old problem of “designing the wrong thing” is the […]
Digital marketing
Digital marketing
Digital marketing
Section 2: The key audience or persona
List one or two key personas that you are! designing this functionality for – this’ll help eliminate discussions about
Digital marketing
How to implement canonical tags
When implemented in HTML, the canonical tag needs to appear in the <head> of your page’s HTML. Once you understand
Digital marketing
Why track my digital footprint?
It is important for a business to keep! track of its digital footprint to stay on top of what is
Digital marketing
Launching Campaigns and Testing
Next, we launched advertisements through Telegram Ads and distributed budgets between them for testing. We published different versions of creatives
Digital marketing
Optimization and scaling of advertising campaigns
Based on the results of the metrics analysis, we understood which advertising campaigns needed optimization. If the metrics for a
Digital marketing
How to bring a Ukrainian military brand
Project team: Elena Lukashova, Andrey Zhengal, Pavel Tsypin, Victoria Gavrilyuk, SEO Specialists; Andrey Tarasenko, SEO Team Leader; Oksana Demecheva, Project Manager;
Digital marketing
Working with content
After the audit, we focus! on improving the content component. The main tasks were: collecting key queries and determining
Digital marketing
Keyword research and website structure development
We conducted a comprehensive analysis of the categories and developed recommendations for expanding the structure. Expanding the structure is important
Digital marketing
Development of creative materials
We created compelling and relevant ads for advertising, covering various aspects of the cryptocurrency topic and audience segments. To maximize
Digital marketing
Benefits of mailing campaigns
The reasons to use email campaigns in your marketing strategies don’t end with their versatility. Investing in a good email
Digital marketing
Example of a Call to Action in Email Marketing
Body of the message . It’s of little use to get all your messages opened if they don’t generate conversions