A third general issue in developing an email marketing campaign (which shouldn’t necessarily be left out of the question) is selecting a mailing platform . This isn’t something to be taken lightly: given the success of this advertising channel, there are almost too many platforms… And not all of them offer a quality service or one that meets your needs . Therefore, there are three points to consider when evaluating an email marketing platform:
Their market reputation
This influences the quality of their support and the reputation of their IP address, which will be reflected in the bounce rate of your emails. Another way to check this is to check their deliverability rate , whatsapp number list provided they provide that information.
Its integration with external lead capture channels (primarily landing pages). A well-integrated platform will allow you to make the most of the data you obtain without losing information. The best option, however, is to use all-in-one software that can be used to carry out a marketing campaign on multiple fronts.
The automation features and services
The more features a platform has, the better campaigns you can develop. Ideally, it should offer tools for segmentation and data analysis, as well as various templates. It’s a good idea to review how the plans offered adjust to changes in your subscriber count.
Of course, there are other considerations to consider when selecting an email marketing platform. Your budget , whether you’ll be using taiwan lead additional tools , your level of email marketing expertise … General advice only goes so far in this regard. After all, an email marketing platform isn’t one-size-fits-all for every business or company. So what should you do? Turn to a consulting service . This will help you make an informed decision and, above all, one tailored to your needs.
Examples of successful email marketing campaigns
Let’s now look at how all of the above strategies to improve the positioning of your brand comes into play when creating emails for a mailing campaign, with three different examples .