21. Madewell
We love wordplay. This one from Madewell — These would look good in your bag — really resonates. Then you have the subheading highlight: …but they’d look even better on you.
Below, Madewell shows you the items belarus whatsapp number data 5 million in your cart to help you project what you want. It’s a clean, stylish email that works on multiple levels.
22. Venus
As we saw in the Madewell example above, you can never go wrong by complimenting your audience. Copy on Venus uses the same psychology with their headline: “You have great taste!” Who doesn’t love hearing that?
You can also get bonuses in the form of free 13 proven formulas for creating a content promotion strategy shipping and a list of items you left behind.
23. Bloomingdale’s
We shoppers don’t go to Bloomingdale ’s , but are aware that they are known for their large brown bags. This example does a great job reinforcing the brand and then speaking to the customer in their language using the phrase “my brown bag.”
24. Mike Weldon
Here we have another example of complements. Mark Weldon applies it a little thicker ; it combines urgency and scarcity to get the job done. We like how the CTA stands out from the otherwise neutral tones.
25. Toys R Us and Babies R Us
Frankly, we expected more from Toys “R” Us. While the giraffe image is cute, it’s a little too much like clip art ; and the multiple CTAs can be confusing. We like that the company thanks its visitors, but this email could be spiced up by adding mobile lead product images and some engaging copy.
26. Booming Market
Here’s an interesting tidbit of information gleaned from a ton of abandoned cart email examples. Thrive Market tells you how much you can save by buying from them versus other retailers. Again, we have a blue CTA button and the other colors are neutral.
27. Dark Milk
We’re surprised that more brands don’t use meme-style designs in their abandoned cart email strategies. This is a photo of an adorable puppy that captures our attention immediately. The “Why Did You Leave Me?” headline makes you want to click on the CTA below this screenshot and buy something. Here’s a great example from clothing brand Dark Milk.
28. Paxson
Many abandoned cart email examples use the idea that the consumer simply forgot to check out. That’s hypothetical. Instead of suggesting that the customer doesn’t want the item, you take the stance that the product is extremely popular. PacSun does a great job of creating a sense of urgency through copy and imagery.
29. Peak Design
Here we have a friendly abandoned cart email reminder from Better Brand. The reader’s name is mentioned in the email, making it feel like a personal conversation. The email also includes a product image and highlights the benefits of the product. The free shipping incentive encourages the reader to complete the purchase.
30. Hulu
Image from Really Good Emails
Hulu sets the bar high for abandoned cart email examples. The simple and friendly headline reminds customers of the product they’re leaving behind.
This abandoned cart email example also highlights what the customer is missing out on by listing the benefits of subscribing to Hulu. The call to action stands out and serves as a motivational device to steer the reader in the right direction.