To understand a little more about consumer behavior within e-commerce, we will first consider possible market trends bas on data collect by a survey conduct by Lett, in partnership with Social Miner, AlliN and other companies.
1- Growth
In 2021, e-commerce revenue increas by 26% compar to 2020. And not only that, but the number of orders grew by 17%, indicating a strong adaptation of consumers to this form of purchasing. With each passing day, people increasingly seek to make purchases digitally, saving time and money.
This growth may also indicate the ne for an expansion in the type country email list of stores that occupy the electronic market. Ten years ago, it was only possible to find online stores selling books and other small items. However, today you can buy all your furniture from your cell phone, just by accessing the company’s website.
The easier it becomes to purchase products online, the more brands will have to adapt to this new consumer behavior and invest in this area.
2- Payment Methods
The most widely us payment method in 2021 was card, select by more than 70% of buyers. The second most popular payment method was boleto, which was generally us to pay for higher-value purchases.
The third most popular payment method was Pix, which debut what’s worse than not sending in 2021 and quickly won the hearts of consumers due to its fast purchase confirmation. And the fourth and last was bank transfer, which did not even reach 1% of purchases made during the year.
All the information collect demonstrates the importance of each of these payment formats, but mainly how relevant it is to have all types. Because although some are more us than others, by not having any of them you are automatically losing a certain number of customers.
3- Service
While e-commerce takes much of the human touch out of product marketing, it shouldn’t be eliminat entirely.
It is important to have a customer service channel where customers can ask questions or ask for help when necessary. According to the survey, in 2021, WhatsApp became consumers’ favorite channel. Meanwhile, email and other chats saw a considerable decline.
In terms of consumer behavior in e-commerce, this indicates that they australia database directory prefer contact that is more similar to their everyday lives. After all, WhatsApp is the most widely us network for conversations in Brazil. Therefore, think carefully about the platforms you want to use in your e-commerce.
Conclusion on consumer behavior in e-commerce
Currently, the best way to understand consumer behavior in e-commerce is to stay up to date with all the news and trends . This way, you will be able to understand their habits and why they act the way they do.
However, not only within your niche, pay attention to political and social situations that may affect the consumer’s lifestyle. Declines in the market may be affecting your audience, which directly impacts your future sales.