Unlike traditional banner ads, native ads look like regular content and generate 53% more views than traditional banner ads.
Types of native ads include:
- In-feed/in-content ads – appearing in social media feeds
- Content recommendation ads – appear as recommended articles on the website.
- Search ads – appear at the top austria whatsapp number data 5 million of search results, blending in with organic search results
- Sponsored content – creating content in partnership with influencers or other websites
This content promotion strategy is particularly effective when combined with other promotion strategies such as social media advertising and paid promotion.
12. Leverage Internal Links and Content Hubs
Using internal linking and creating content link newer posts to popular posts to increase content promotion hubs are great content promotion strategies.
Internal linking helps search engines understand your website better and keeps your target audience on your site longer. It’s a smart way to promote the content you’ve already created.
Content hubs connect smaller pieces of content, making it easy for your audience to find all the information they need. Plus, search engines mobile lead love content hubs because they show that your website has a lot of related content.
For example, the Fitness & Lifestyle section group allows visitors to easily find and explore valuable content on a variety of topics.
Image via Good Eats
13. Participate in online communities and forums
Online communities and forums are virtual spaces where people with similar interests come together to chat, share, and learn from each other. They are great for content promotion because they can increase your search traffic and help your content get noticed by search engines.
They can include:
- Reddit and Quora
- Forums for specific areas
- Facebook and LinkedIn Groups
- Discord Servers
- Industry Specific Communities
- Professional sub-sections
When you share your content in these places, you can directly reach your target audience and help them discover valuable content you created. This content often contains relevant keywords that improve search results.
These communities allow you to reach different audiences and understand their needs, making your content promotion efforts more effective. In addition, you won’t spend as much as you would with paid promotion or other expensive digital marketing channels.