As with previous articles, video continues to dominate Digital Marketing Trend digital marketing. This is because video communicates personality, vision, and values faster than any other medium.
This article states that Digital Marketing Trend
X percentage of people prefer watching a video to reading an article. Since you’re reading this, there are, happily, still some who prefer reading.
We suggest doing both, which is why we usually embed a video summarising each article, into each article, example here.
Video doesn’t have to be overcooked
At a minimum, just pick up your phone and click record. Otherwise, reach denmark email list out to professionals like us, and we can send our pro photography and videography crew in to film your thought leaders and create a top-rate production depending on your needs.
Live video takes this to a whole new level and definitely needs to be a part of your strategy.
Most platforms offer live events, including LinkedIn – people want to connect in an authentic way with you and your brand.
Digital Marketing Trend No. 3: Marketing Automation and Customer Journey Mapping
Marketing automation can be complex or simple, depending on your organisation’s level and needs.
Simple marketing automation involves first getting meta approval creating a strategy and a customer journey plan.
Then go ahead and set up your database and CRM. We recommend using Zoho One. This can take some time, so work with a specialised B2B marketing technology agency like ours to help you with this process.
You’ll need to use tracking. variables on all your assets to pull everything together.
Once that’s done, start creating your assets, including landing pages, paid media ads, and auto mailers to guide customers down the funnel.
True marketing automation involves pulling in liechtenstein number unique variables for each customer based on gender, preferences, location, language, buying behavior, and that’s where the science really comes into play.
Then optimise, manage and improve.
Basically, you’re looking at setting up click Digital Marketing Trend funnels that convert and continue to bring you, customers.