continue to grow, why? Because people love Digital Marketing Trend multitasking – jogging and listening or driving and learning audiences are just going to continue to grow.
Podcasting is a great way to have your camera-shy subject matter experts share their knowledge in an informal session. Having a few experts chatting is a lot more dynamic than one person speaking to the camera.
Grab your phone, record yourself speaking, and voila. Or set up a Zoom meeting, invite participants and record it. Just use the audio file.
Otherwise, we can set up a professional podcast for france email list you using our studio facilities, professional audio engineers and assist with script and dialogue planning and preparation for a professional result.
Just be clear on goals before you start, and perhaps plan out your episodes, so there’s some structure! The ASK DK podcast started with Season 1 being about answering questions, Season 2 was me interviewing successful entrepreneurs, Season 3 was interviews with digital marketing channel experts, and Season 5 has me interviewing top CEOs about their global success.
Having a strategy is always better than just shooting from the hip.
Digital Marketing Trend No. 6: Webinars Digital Marketing Trend
Webinars have been flogged to death since Covid, but I still feel there’s space for webinars in 2022, just please, try to think of a topic that’s of interest to your customers, not just to you.
I suggest running a poll or survey with your clients to find out what their key bugbears are.
Keep it light, interesting, almost what is whatsapp business api for government? like a podcast, but with an audience.
Also, check out the Clubhouse app, basically webinars without visuals. Or live podcasts.
Explore micro topics – topics that are very niche and specific to your customer’s needs.
Digital Marketing Trend No. 7: Thought Leadership & Employee Advocacy
Thought Leadership and Personal Branding will continue to grow in 2022, so if you’re not yet practicing employee advocacy and personal branding, then it’s time to look into getting started.
Elon Musk, Bill Gates, Steve Jobs…all are or were the face of their brands, and their activities on social media influences stock prices.
People buy from people.
People buy into the values of you or your staff and management.
Microsoft started using the LinkedIn “My Company” tab to engage their employees and drive authentic advocacy just last year. Since April 2021, they’ve already liechtenstein number used it to influence 630K views on open jobs, 84K job applications, and 3.5 new hires, all from employees resharing organic content.
Influencer marketing took off because customers were sharing their experiences – but influencer marketing has become tainted by unethical businesses and influencers who have lost sight of their authenticity. But for a brief, shining moment, it was wonderful because customers were selling to customers.
C2C.
We are talking about E2C – employees marketing or speaking to customers – sharing their authentic stories.
Digital Marketing Trend No. 8: Authenticity
As with other years, authenticity is still a trend to be adopted.
How to be authentic?
- Stop selling10 Digital Marketing Trends to Look out for in 2022
- Tell stories instead of pushing products
- Let your customers share their stories and experiences
- Be honest
- Look at customers as a long term Digital Marketing Trend relationship – a marriage and not a one night stand.
Not all your videography has to be super slick – have your CEO take a selfie video and share that with your followers.