Discussants in a Facebook group for SEO experts recently revealed how. Google’s structured data testing tool can generate erroneous data. Making it difficult to debug Schema structured data. especially for those who are not experienced with JSON-LD.
However. this is not entirely a problem on Google’s side. as this tool is clearly a rich results tester. and not a tool for managing structured data in Schema.
Schema.org will help you with this. becoming. Threrfore, another useful tool for optimizing structured data. You will achieve the best results when you use the testing tool and Schema.org together.
Structured data in WordPress plugin
The first post in the discussion was about the author using a WordPress plugin to output his structured data. However. this plugin requires a premium subscription to add LocalBusiness structured data.
The user reported that they added AggregateRating structured data and added LocalBusiness as what was being rated. However. using AggregateRating in this way does not fit within Google’s rich results guidelines and there was an issue when debugging in the testing tool.
What happened?
The SEO team member in question phone number database incorrectly used the. AggregateRating structured data type for reviews on his local business website using the LocalBusiness data type. which is against Google’s policies for rich results. This approach can be used for websites that rate multiple other businesses. according to the guidelines.
Google recommendations:
- Review snippet structured data (Review. AggregateRating). You can provide ratings for the following features. Local Business only for sites that capture reviews from other local businesses; see self-service review guidelines).
When a user tried to test their structured
data in the Rich Results/Snippet Testing Tool. the 7 tips for smb sales: the smart way to sell to small businesses output incorrectly stated that it was LocalBusiness structured data. but it was actually AggregateRating of a LocalBusiness .
The tool correctly identified structured data as review snippets. which is good for the context of testing rich results. When you use the Schema.org Rich Results Validator. you will get more accurate results because it can recognize the actual AggregateRating structured data.
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