Marketing experts have come up with many concepts for how to attribute results and conversions to marketing tactics. To get the best idea of what works best for you and drives new business, you should use a multi-source attribution model that weighs the value of each touchpoint.
While it’s harder to measure than the first and last touch models, it’s much better because it allows you to understand the impact all of your marketing channels and outreach efforts are having on conversion.
How Your Competition Is Opening Prospecting Calls
The answer is that you have to establish a real connection with your accurate mobile phone number list prospect and stop sounding like all the other sales reps who call them. Here is what your competition usually sounds like (I hope you’re not doing this!
What is a cross-source attribution model in marketing?
Within the concept of multi-source attribution, there are many attribution models, each with one important characteristic: a conversion is attributed to all interactions with a customer from the moment they meet you until the conversion.
These models include:
1. Linear attribution
With this model, you give equal weight to all touchpoints that lead to conversion. For example, if a customer finds you through search, then follows your social media posts, engages with your email, and finally completes an order thanks to a personalized sales message, each interaction gets equal weight.
Pitching Is Not Rapport Building
Do you see how this opening makes no connection hover over a template and you’ll see with the prospect?
This is probably the best, most reliable attribution model. But it is also the most difficult to implement and requires the most robust marketing software and tools.
This model is fully customizable based on your customers’ sales cycle and goals. It requires a deep understanding of historical trends to understand the effectiveness of marketing channels.
Using this model, you will get the best idea of the value of your marketing strategies. To implement this model, you just need to know what you are doing or work with the best experts in the field of marketing.
Always Make A Connection In The First Few Seconds
Now let’s look at the right way to open your call. Your contact lists goal in the first few seconds is to make a connection and get them to interact.