If you’re a B2B company, you’ve likely relied on traditional marketing strategies for a long time.
However, with the increasing competition in both offline and online environments, it’s essential to develop a B2B digital strategy , and more specifically, a B2B inbound marketing strategy that will help you stand out.
In this blog, we’ll tell you everything you need to know about inbound marketing and B2B strategies.
B2B Marketing vs. Inbound Marketing
First, let’s start with a simple definition of B2B marketing:
“B2B marketing addresses the needs, interests, and challenges of people who make purchases on behalf of your organization, rather than for themselves, making the organization the customer.” – HubSpot
B2B marketing is different from traditional db to data B2C marketing because it doesn’t aim to reach the consumer directly, but rather the decision-makers in each account (e.g., purchasing committees, departments, or any other stakeholders). B2B marketing is ROI-oriented and requires both content and information to be clear and direct.
In line with these requirements, Inbound Marketing is the perfect option for B2B companies looking to expand or optimize their marketing strategies.“Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences.” – HubSpot
Inbound revolves around creating value and doing so in a way that’s targeted and personalized to your target audience. In this case, the target audience is your B2B audience.
Below we give you 6 tips for implementing inbound 5 critical skills all agency staff must develop strategies in B2B companies:
6 ways to combine inbound marketing and B2B strategies
In B2B, researching the companies you’re targeting is very important.
To create your business plan, it’s important to study the data at your disposal. You can observe which companies tend to buy your product or service, ask your salespeople about trends they’ve seen, and so on.
1. Research your target through Buyer Personas
You need to ask yourself what types of businesses you’d like to work with, and once you know, you should research those accounts. It’s often easier to find information botswana business directory about corporations and businesses than about the consumer sector, due to the vast amount of reports available. With internal and external data and our Buyer Personas template , you can create a picture of the B2B target you want to achieve.