Next, we launched advertisements through Telegram Ads and distributed budgets between them for testing.
We published different versions of creatives
texts and advertising strategies. This included dataset A/B testing, launching text messages with images, premium emoji. Then we identified the most effective approaches.
It was important to determine which creatives work best, so we analyzed key metrics:
- CTR (Click Through Rate) is we also collected feedback on their an indicator of clicks on advertising, which indicates the interaction of users with each advertisement;
- CPC (Cost Per Click) is a cost per click indicator that helps you understand how profitable it is to get clicks on your ad;
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CPS (Cost Per Subscription)
- – the cost of a subscriber, the most bgb directory important metric that shows how much it costs to attract one subscriber through a specific ad;
- conversion and unsubscribe rates – we analyzed how many people subscribed to the channel after interacting with the ad and how many of them unsubscribed after a certain amount of time.
This analysis allowed us to optimize targeting and budgeting strategies for maximum effectiveness.