Optimization and scaling of advertising campaigns

Based on the results of the metrics analysis, we understood which advertising campaigns needed optimization.

1. 1. 1. If the metrics for a particular creative were high (high CTR, low CPS), we continued using it and increased the budget for it.
      2. If the indicators were lower (low CTR, high CPS), we changed the strategy, including changes in targeting, tried new audiences, or adjusted creatives.
      3. When one or more creatives showed better results, budgets were gradually redistributed to those ads that brought the lowest cost per subscriber. That is, spending on more effective campaigns was increased, and less effective ones were turned off or budgeted for.

Constant monitoring allowed us to adjust targeting to

find the optimal cost for each new subscriber telegram number database using the budget as efficiently as possible.

So this algorithm helped us reduce the cost per subscriber over time and increase the overall effectiveness of advertising campaigns.

Promotion results

The main indicator of success was the how to make a successful mailing campaign? average cost per subscriber, which was 0.36 euros, which is a good result compared to the market average. This shows the effectiveness of the advertising strategies used and allows us to predict the total cost of audience acquisition when scaling.

The total number of channel subscribers increased by 55.85% during the month of the campaign. The graph below demonstrates positive dynamics and confirms the stable growth of the audience:

Overall, during the month of cooperation we have the following results:

1. 1. • conversion rate of clicks on ads, CTR — 3.86%;
      • conversion from clicks to subscription – 19.26%;
      • average cost of one transition, CPC — 0.05 euros;
      • attracted more than 4000 new users to the channel in a short period of time.

Conclusions

1. 1. Using official advertising from bgb directory the Telegram platform has proven to be effective, as it allows you to attract new subscribers at a significantly lower cost compared to native advertising.
   2. The cost of attracting one subscriber through native advertising on average reaches $2 or more. Instead, through Telegram Ads, it is possible to attract an audience for only 0.36 euros .