Use Cases: WhatsApp vs SMS
The use cases of WhatsApp Vs. SMS are discussed below:
1. Authentication and one-time passwords
When it comes to security, a critical use case for both marketing platforms can be multi-factor authentication. SMS gambling database can receive messages without a stable internet connection, making it a reliable option for businesses to send one-time passwords (OTPs).
WhatsApp OTP is encrypted from end to end, making it a secure option for businesses. There is no doubt why WhatsApp is the best choice for every user when exchanging OTP. However, you need to get the consent from the client, which we discussed earlier.
Sharing the latest offers and deals with your customers through promotional messages can be done quickly via WhatsApp. The platform is more personalized, and the multimedia information and product communication features can greatly enhance the offers you offer your audience. The conversational aspect of WhatsApp makes it ideal for conversational commerce and even assisted selling.
It’s a great medium for increasing customer engagement, but there’s a catch: your customers need to have WhatsApp installed. SMS can also deliver promotional messages with an impressive 98% open rate. While SMS lacks the rich media features that WhatsApp has built into its platform, it benefits from its fantastic reach.
SMS can also store right pop-up strategy can make a compensate for the lack of rich features by providing a link to a (nice) landing page with marketing offers.
Notifications
Time-sensitive notifications such as order tracking and updates can be sent via WhatsApp. However, SMS will keep your users phone database updated. However, WhatsApp notifications are only available to users of devices with a WhatsApp account. In contrast, SMS messages will be delivered to a mobile device with a data plan. Ultimately, WhatsApp notifications will require a fallback messaging method (SMS) when the customer is inactive on WhatsApp.