Your emails should display correctly on any type of screen and device . This may seem like an obvious recommendation, but different email clients don’t usually display the same email consistently, as there are significant differences in the way they read HTML code. Here are some basic tips: Check your emails in different email clients . According to Litmus , around 65% of emails are opened on an Apple iPhone (33%) or Gmail (32%). This is a clear clue as to where to start. Pay attention to the mobile version of your email and make sure it looks good on small screens.
Look for a visual style
That is consistent with the brand : colors, fonts, types of images, icons, etc. Keep in mind that many email clients don’t load images special database by default . Make sure the email makes sense on its own even if the images aren’t visible. Don’t overuse text . A user should be able to get a general idea of the email’s content at a glance. Write so that your contacts can quickly scan it (bold, bullets, etc.) and still correctly interpret its content. Try to follow the AIDA method so that the recipient goes through these four stages while reading the email: attention, interest, desire, and action.
Provides a web version
So recipients can view the email in a browser if they choose. 7. Emails are not optimized for conversion If you’ve planned analysis and optimization of results correctly, each of your emails should have a clear, measurable objective and a desired action (only one per email) that your contacts should take. Recipients should also be clear about their next step . Try incorporating a call to action (CTA) , whether an image, button, or link, in a visible area that they can quickly access without having to scroll too far. And think beyond the email.
Where will you send contacts
If they click on that call to action? Ideally, they’ll arrive at a landing page that serves as a conversion point and where they can fulfill the calling list email’s objective, without any intermediate steps. 8. Too many (or too few) emails are sent Another million-dollar question when it comes to common email marketing mistakes: What’s the ideal sending frequency? In reality, there’s no one-size-fits-all solution for all industries and types of customers. If you look for trends, you can find them, of course. For example, according to HubSpot’s ‘Not Another State of Marketing Report,’ 35% of email marketers say they.