If by now you don’t have some sort of digital marketing Three Steps to strategy, then you either live in a cave, or are in serious trouble. The question then, is how to create a strategy that works. And by ‘works’ I mean, gets you customers, or whatever goal you have in mind.
Step 1: Know Thy Customer Three Steps to
Gather as much data about your customer as you can. Anything and everything, and then mine it in order to better understand them. Know who your biggest segments are, your most profitable segments, and the segments most likely to grow. Also know which segments are costing you money to serve.
When do your customers leave (churn) and which lebanon email list ones are about to leave you? Which products are they using and which ones might they be interested in?
Find out what your customer lifetime value is (LTV), what messaging they respond to, and what their needs are.
This will help you when crafting your communications and campaigns. Which leads me to the next point…
Step 2: Targeted Campaigns
Why bother with all this data mining and segmentation? For one simple fact: the more relevant the message, the better the response rate (…this means more sales!) So instead of opting for the lazy approach which is to send out a mass one-email-fits-all communication, put something personalised and relevant together for your top customer segments, and watch your response rate increase.
This is the beginning of a successful Customer Relationship Marketing (CRM) strategy.
Some customers will respond to Twitter, others volunteer your digital marketing work to Facebook, some to Email, some to traditional marketing. Figure out which ones are to be found where, and what they’re looking for. And then give it to them.
Get more sales from your campaigns by customising the messaging to each segment of your market.
Test the messaging, channels and creative to find the top performing versions. By using different channels, and tiering the campaigns, you’ll find your response rates will shoot through the roof. And reaching your customers effectively doesn’t have to break the bank, either.
Step 3: Create a Top Converting Website
Once you’ve put the above together, you’ll need some place to send your customers to. Either the goal is to get them to your store, your e-commerce website or your Facebook cyprus business directory page where they can buy your product right? Right (if you’re a retailer). And once they’re there, they’ll buy it, right?
Well, not so fast. Creating a website that converts visitors into customers isn’t as easy as it sounds, and many a company has thrown millions at a website and failed abysmally.
The first critical element is to start with Three Steps to wireframing. That’s drawing a skeleton of the website either in PowerPoint or a proper wireframing tool. Now the bit that everyone leaves off…test that wireframe with your users. Test it over and ove