5. Create urgency and scarcity
There are two types of urgency and scarcity:
- legitimate
- Made of
You don’t want to create scarcity ecuador whatsapp number data 5 million or urgency. This may have worked 10 years ago, but consumers have become smarter .
Confused? Let me explain.
You may have heard about the department store price fixing scandal , where consumers took screenshots of store websites showing products on sale and when they were no longer on sale, with the same price.
That’s the artificial sense multidimensional advantages superimpos to build a high moat of urgency. People think they’re getting a good deal, but they’re not.
Legitimate urgency and scarcity work like this:
- 2 DAYS ONLY: Receive 20% off your next purchase
- Only 5 left: while supplies last
- Memorial Day Sale: 10-50% off hundreds of products!
The problem is, these promises have to be real.
If you tell your email subscribers that you’re only running a sale for two days, then the sale better end within 48 hours. Likewise, if you say you only have five units left of a product, then you better not have 100 of them sitting in a box in your bedroom closet.
6. Educate your audience
Education is unobtrusive marketing.
Gary Vaynerchuk has proven this through his Wine Library TV show, which has been on YouTube for years. Instead of pushing wines from an mobile lead online store, he tastes wines and gives his honest opinions.
He uses honesty and information to entice people into buying. They will listen to his video blogs, then visit his website and buy wine based on his recommendations.
In the subject line of your email, tell your subscribers what you will teach them. Let them know it’s not a sales pitch, just information.
7. Showcase social proof
Peer pressure doesn’t end with high school. Today’s influencer marketing boom proves that.
People like to buy things that other people like. They either want to emulate the person who recommended the product or they trust the person who made the recommendation.
Use testimonials, case studies, and client lists to further engage your email readers. You can even incorporate these into your subject lines:
- [Expert Name] agrees that we offer the best home plumbing tools
- [Number of customers] You can’t be wrong!
- We sold [quantity] of in X days. Find out why!
8. Preview the beginning of a wonderful story
You’ve probably seen clickbait headlines like these, which often lead to spammy or irrelevant stories: