I recently attended a social media Why your Social Media Sucks marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six ways to save on insurance) and 3.0Give us a ridiculous amount of money, so we can fly our entire creative crew to the Serengeti and film elephants romping and produce an eff off expensive advert that you can post onto media.
That got me thinking. What are the levels of social media and what is the definition of Next Level Social Media?
When I started Shift ONE digital in 2011, I’ll admit usa email list to you that, while I knew digital marketing backwards, I wasn’t very strong on social media marketing. I had to work each social channel out, and fast.
Through the years my team has grown from just myself and an intern, to thirty full-time, powerful, wonderful, beautiful staff members, highly skilled in what they do and who produce compelling and engaging content for our clients.
This six-year journey has come with its fair share How to Increase Sales with of learnings and epiphanies. One of the biggest revelations came shortly after deciding to build my personal brand on YouTube, Instagram, Twitter, Web, LinkedIn and Facebook.
I wanted to turn myself into a digital influencer, simply to understand the journey and the steps to becoming internet famous. Nearly a year later, I would like to share with you all that I have learned.
Based on my experiences, I believe there are five levels to social media marketing:
1. Level One Social Media Marketing: Dead Silence
Level One is dead silence. Masses and masses of businesses aren’t visible on social media, possibly for one of the following reasons:
- They’re intimidated by this newfangled digital voodoo
- They don’t have time to run a business, create liechtenstein number content and manage platforms and comments all in one day
- They don’t know how to, and don’t have the time to learn
- They don’t know how to turn likes into sales
- Social Media Sucks are on social media, so what’s the point?
If your business is at this level, the only questions I have to ask you are:
- Which platforms are your customers using?
- Can you master just one of these platforms?